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Tina Lee Jones.png

an entrepreneur, talk show host and executive producer

Tina Lee Jones is all about uplifting Girl Bosses with her brand Goal Digger. She loves encouraging and motivating teens as well as college girls. This entrepreneur knows her purpose in life which is bringing awareness to Mental Health and Suicide Prevention. Learn everything you need to know about Tina Lee Jones and her influential brand.


Hellotittie: Your whole movement, from your podcast to your book, is all about inspiring women and telling their stories. Why did you choose to write your book specifically for millennial women? 

Tina Lee Jones: My audience is mostly millennial women. My book is about the ups and downs that I went through while I was creating my brand. I wanted to share some of my secrets to young women who are also trying to build their own brand. I was very honest in the book. I talk about everything from my eviction notices to selling my positions and dating a drug dealer. I was even living in my car at one point, and that was the lowest point in my life. I really go there in the book! I wanted to tell my story, so the next woman doesn't have to go through it. I want women to know that even though all the drama you can still achieve your goals. 


HT: Is there something that you do to motivate yourself? 

TJ: I listen to music. I grew up in a house where the radio was always on, and the music was always playing. Music can really change your mood. I love gospel music and my go to is the Clarke sisters. I always go to God, meditation and prayer; being in prayer always keeps me steady. Going to church also motivates me. Being in fellowship around good people really motivates me. Also, going to the gym! I have to constantly be at the gym, reading a book, and going to church. 


HT: Since Goaldigger is the movement what goals do you think millennial women should set for themselves?

TJ: Women need to get there own money! It's not like in the old days where women would wait for a man to take care of her. You need to have your own money to bring into the relationship. There is nothing like a woman who can hold her own. A man will have a different level of respect for you when you have something going for yourself. 

HT: Goaldigger can be easily mistaken for Golddigging, which has negative implications. Why did you choose Goaldigger to be the name of your podcast and book?

TJ: It is the name of my whole movement and brand. I chose that word because I wanted to put a positive spin on it. It is a good conversation piece and when people get it they say, "oh Goaldigger that is clever". I wanted the name to be different and something that people would remember. I am glad that I have chosen the name. I've used this word and branded it, so it is not going anywhere. 


HT: What woman influenced you growing up?  

TJ: My mother and grandmother. My grandmother inspired me for entrepreneurship. My grandmother was a domestic worker, but she knew that was not for her. She started to go to cosmology school and then she opened her own hair salon.


HT: What advice would you give young women who are struggling to find their identity?

TJ: They need to find their passion. Pray and ask God to reveal to you what your God-given talent is. You need to focus on what your God-given gift is. When you connect your God-given gift and your passion you are on the right path. Once you figure all that out, then you should be able to find your identity and your place in the world.


HT: As a black woman, what does Women's History Month mean to you? 

TJ: It means everything to me because we were never recognized. We were always pushed to the side, and our opinions never counted. We were never counted as equal. In the words of James Brown, "it is a man's world, but it would mean nothing without a woman". We need to recognize and remember the women that have paved the way for us. On social media, I like to recognize these women. I also want to pave the way for women and make it easy for them to achieve their goals.  


HT: How would you define women empowerment? 

TJ: It means the empowerment of women. Giving women the tools to achieve success in areas of their life. Women empowerment is when you reach your goals and then help the next woman. 


HT: What are your goals for 2018? 

TJ: I can't reveal them all. One of them is to have a nationwide book tour with major sponsors. I want to meet all the women that I have inspired.