Why Is Rihanna's New Fenty Beauty Line Killing The Makeup Game?

I'll assume you're living under a rock if you haven't already heard of Rihanna's new Fenty Beauty line that launched just a couple of days ago. The new makeup line offers all the products girls and boys have been dreaming of. From the ever so blinding highlighters, to the creamy and full coverage concealers, it looks like Rihanna can successfully add makeup ambassador to her long list of achievements. However, there is something that is a very special about this line. One thing that Rihanna always made clear that she wanted more than anything for her line was to acknowledge all the skin types that are sadly looked over, or are not prioritized by other makeup brands. 

 Photo taken from Fenty line

Photo taken from Fenty line

While at the Fenty Beauty launch, Rihanna expressed her want for nothing short of inclusion in her makeup line saying: 

"I wanted things that I love. Then I also wanted things that girls of all skin toes can fall in love with. That was really important to me. In every product I was like: 'There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between"- via Refinery29

 Photo taken from Instagram

Photo taken from Instagram

Although it's only been a week since the official launch, Rihanna's beauty line is showing no signs of slowing down. So I'd recommend to any of you who have been considering getting your hands on a bit of this line LEAVE YOUR HOUSE NOW AND GO TO YOUR LOCAL SEPHORA NOW BEFORE EVERYTHING'S GONE! Or dread the wait of a restock. S/O to Riri for making a line that focuses on inclusion of everyone, and showing that everyone has the right to feel, and look beautiful. I FOR ONE CANNOT WAIT TO GET MY HANDS ON THOSE HIGHLIGHTERS BECAUSE THEY ARE STUNNING! 

 Photo taken from Fenty Beauty

Photo taken from Fenty Beauty