Target’s New Collaboration Brings International Products To Consumers
Target's latest collaboration is giving back to many communities all over the world.
For its latest partnership, the retailer has teamed up with Accompany, an e-retailer that sells and promotes international fashion. In a press release from the founder of Accompany, Jason Keehn spoke about the company's mission.
"Accompany's mission is to build income-generating opportunities for local people across the developing world."
This collaboration includes artisanal, fair-trade items from six countries across five continents. This will help to support the businesses of people from third world countries. These are ordinary people who sell many of their products from home or in local markets. The collection includes printed orange and royal blue cosmetic bags made in India, Herringbone throws made in India, Kuni bowls hand-carved in Kenya, bangles made with acai beads in Ecuador, and among many other things.
Julie Guggemos, senior vice president, Product Design & Development of Target also released a statement on why this collaboration is important to Target and relevant for our world today.
"Today people are more culturally connected than ever, which creates a desire for aesthetics from every corner of the world. Target's Product Design & Development team has the unique opportunity to travel the globe, get first-hand inspiration and create authentic products for our guests."
Target is a very popular retail store with 1,807 stores in the United States. This will be an incredible opportunity for the people chosen to have their products sold in the store. Accompany founder Keehn spoke about the Target collaboration saying,
"Traditional crafts and indigenous methods for creating products are being lost every day. Through our partnership with Target, we're able to shine a spotlight on the communities creating these goods and can help them continue their traditions, now and in the future."