Sports Illustrated First Ad Campaign Featuring Everyday Women
Sports Illustrated decided to do something different with their new ad campaign and showcase non-model women for the first time in the history of the magazine. This campaign is a collaboration with Sports Illustrated and Swimsuits For All. Swimsuits For All, is a body-positive swimwear brand that offers stylish and trendy swimsuits in many different sizes. The ad is appropriately called "Every Body, Every Age, Every Beautiful." Ashley Graham will be the only model featured in this campaign. Being that Graham is a plus size model this is a perfect collaboration.
The photo-shoot was shot in the streets and beaches of San Juan, Puerto Rico. The models were wearing tropical swimwear from ranges in age, color and body type. In a press release from Graham she stated,
"I was so excited to shoot with local women for this shoot, non-models who represent all different body shapes, proving that everyone can look gorgeous in my swimsuits. We're continuing to shift perceptions of beauty and encouraging more inclusively in the fashion industry."
The new collection offers sizes 6 through 22 and ranges in price between $70 and $150. The issue will be available on February 15.