Smart Glamour Is Changing The Fashion Industry And It’s About Time
Created in 2014, SmartGlamour is a clothing line dedicated to making women of all shapes, sizes, and walks of life feel beautiful in their clothes. When creator Mallorie Dunn started the company, she launched the clothing line with the hashtag #FashionForAll as a mission statement. The clothes are all handmade and range in size xxs-6x.
Dunn told Bustle that she wishes to accurately reflect the diverse makeup of people in the world. In doing so, SmartGlamour has launched a new campaign with the hashtag #AllMeansAll that aims to feature models from any and all marginalized groups. Although the company already represents women of all shapes and sizes, the new campaign will expand on that idea to become even more inclusive.
The first installment of this campaign will exclusively feature models who are transfemme, nonbinary, and genderfluid. In the fashion world, minority groups are not well represented. Only about 25% of models represented are anything other than tall white females. However, tiny white women are not the only people wearing clothes by a long shot. It is about time the many different types of women are represented in the fashion industry.
Fashion is one of the most prominent ways women can outwardly express themselves to the world. For all of the women who never get to see themselves reflected in magazines, on runways, and advertisements, this campaign is a revolutionary and empowering movement. #AllForAll could show these women that there is nothing stopping them from doing and being anything they want to be.
At a time when not only LGBT and minority rights are in question, but the rights of women in general, we are so proud that different companies and individuals are standing up and proudly representing all of the differences that make up the human condition.
This campaign will continue throughout then entirety of 2017 in multiple installments. The specific groups and times have not yet been decided however, Dunn is already planning on representing groups of women from every ethnicity and women with disabilities.
#AllMeansAll for the win!