Lane Bryant's New Campaign Stars Plus Size Model Denise Bidot
Lane Bryant has created the new skinny jeans for the plus size girls called 'The New Skinny.' Denise Bidot is the star of the ad campaign and since Bidot is the hot new plus size model in town this was a great casting choice for Lane Bryant. Bidot popped onto the scene in 2014 when she made headlines for being the first curvy woman to walk the runway at Fashion Week for regular-size brands.
'The New Skinny' is the perfect skinny jeans for curvy women. The jeans come in sizes 14 to 28 and also come in several different denim colors including black and light rose. The slogan for the new campaign is " We stand behind great butts." The jeans are said to have the perfect pocket placement to flatter every butt. Bidot spoke to the online site PopSugar about working with Lane Bryant.
"It's fire, and people will take notice. Lane Bryant is always on the forefront of change in advertising and how we show plus-size women. They have a lot in store."
This is not the first time Bidot has collaborated with Lane Bryant. She was the first model to flaunt her stench marks for Sports Illustrated in a Lane Bryant Ad.
"It was incredibly empowering to have support from Lane Bryant to allow me to show my stretch marks in such a prestigious magazine issue. I started showing my stretch marks on my Instagram as a way to show my followers and myself that there was "no wrong way to be us," and people really got behind it. It's inspiring to me to see brands jump on these movements. My goal was just to walk the walk. I didn't realize the effect it would have until I started getting messages from women all over. They've inspired me more than they know."
The campaign also features dancer Lizzy Howell, fashion influencer Kelly Augustine, and models Hunter McGrady, Philomena Kwao, and Bree Kish.
You can buy the 'The New Skinny' now in any Lane Bryant store or online. Have you brought 'The New Skinny'? Does it really make your butt look great? Let us know in the comments section below.