Fashion Brands Giving Back For Pride Month
With June, comes Pride Month and the 50th anniversary of the Stonewall uprising, so many fashion brands are coming out to support the LGBTQ+ community. Many brands are showing support by creating collections of rainbow-themed clothes and accessories, donating up to 100 percent of their proceeds to charities that help the LGBTQ+ community. Some of the charities include GLAAD, the Hetrick-Martin Institute and the United Nations Free & Equal campaign, and others. Read on to see which fashion brands are giving back for Pride.
One brand helping out the LGBTQ+ community is H&M. They have tapped Laverne Cox to be their front for its Love for All collection and accompanying campaign, “Stay True, Stay You.” The collection includes rainbow-laden unisex T-shirts, sweaters, shorts, pants, accessories and shoes and features phrases like “Every Body Is Free to Love,” “Free & Equal” and “Proud.” H&M will be donating 10 percent of their proceeds from the collection to the United Nations Free & Equal campaign. Prices will range from $9.99 and $69.99.
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Next brand giving back to the LGBTQ+ community is Adidas. They launched a new version of their “Love Unites” campaign, they will be joined by pop artist Ace Troy, drag performer Flawless Shade and DJ Venus X, among others, for a short film talking about their experiences and the LGBTQ+ movement. Along with the campaign, adidas also be released a Pride collection, which will consist of footwear, clothes and accessories. Adidas will also be donating to The Trevor Project, a youth suicide prevention and crisis intervention organization.
Another brand who is donating for Pride Month is J. Crew. They are launching a collection of Pride-themed T-shirts reading “Love First” in rainbow and gray. They T-shirts will be available in men’s, women’s and children’s sizes — priced between $29.50 to $34.50 — 50 percent of all proceeds will go to the Human Rights Campaign, a civil rights organization that works toward LGBTQ+ equality.
Ugg is another brand helping the LGBTQ+ community by redesigning its Fluff Yeah Slides with three vibrant color options: Pride Rainbow Yellow, Pride Rainbow Purple and Pride Stripes, a blue, pink and white style inspired by the transgender flag. The brand is teaming with the Born This Way Foundation and donating 25 percent of the $100 slide back to the charity.