Exciting News! Pantene Creates Hair Care Line For African-American Women
Black women everywhere can now add these new hair products on their vanity. Pantene has created a hair product line that is specially made for African-American women. This eight-product line is called the "Gold Series" and it ranges from shampoo, conditioners, oils and hair masks that are sure to leave your roots moisturized and fresh.
A product that allows black women to embrace their natural hair is something that we can get behind and support. Even the commercial for the product is a message of empowerment. The commercial empowers women whether they choose to wear their hair relaxed or natural. In the ad, you can see black women of different ages and all types of hairstyles plugging this line.
This new line is beyond affordable, ranging from $6 to $10. It is nice to see a mainstream product try and appeal to African-American women. The black hair care industry is extreme underestimated. Market research firm Mintel estimated the size of the 2012 market for black hair care at $684 million when talking about this number Mintel also states,
"What’s missing from these figures are general market brands, weaves, extensions, wigs, independent beauty supply stores, distributors, e-commerce, styling tools, and appliances. If all of those things were to be taken into consideration, the $684 million in expenditures could reach a whopping half trillion dollars."
You would think with this much money being spent on black women's hair there would be more mainstream companies that cater to their hair needs. The line is available in shows now.