Exciting News! Jelly Makeup By E.L.F
E.L.F. Cosmetics have outdone themselves with their new summer collection. Not only is it affordable it’s also a weirdly awesome concept. Summer makeup can be daunting when it’s hot to apply, with E.L.F’s concept of Jelly Makeup it makes it easier for us to feel less annoyed by the heat messing with our application. I say this because the products are intended to stay cool. It also plays into the dewy, glossy, glowing looks that are most popular in the summertime.
This new collection includes: Watermelon Jelly Cleanser $8, Water Gel Moisturizer $8, Jelly Pop Dew Primer $10, Face and Eye Gloss $6, Jelly Pop Flush Blush $6, and Juicy Gloss $5. The cleanser washes away makeup and impurities while also conditioning complexion with hydrating watermelon and vitamin B5. The moisturizer is lightweight and its texture turns from gel to liquid which helps it absorb into your skin faster. The primer locks your makeup into place with a hydrating gel formula that will keep your skin looking smooth and dewy all day. The face and eye gloss works like a highlighter, while the flush blush is as the name states a blush.
The juicy gloss is a lip gloss which comes in four colors: watermelon pop, grape pop, cherry pop, and apricot pop. The formula is non-sticky and is infused with lip hydrating ingredients such as: hyaluronic acid, avocado oil, castor oil and coconut oil. This gloss gives your pout a shiny, sheer pop of color while hydrating.
YouTube star Jeffrey Star has already given his approval of the collection comparing it to reality star Kylie Jenner’s skin care line. He stated that he wasn’t trying to make it about kylie’s line compared to E.L.F’s. But what Kylie is selling for about $20 a product compared to what E.L.F is selling for under $15 a product shows that a product doesn’t have to be expensive to be good. Is it the best collection in the beauty world probably not but it gives options to those who can’t afford to buy those expensive high-brand products.