Do Plus-Size Models Send A Positive Or Negative Message?
Plus-size models are becoming the norm in the modeling world. They are the face of beauty campaigns, walking the runway at Fashion Week, winning America’s Next Top Model and gracing the covers of Sports Illustrated, Vogue and Calvin Klein ads.
The new trend has initiated culture's growing conversation about body positivity. It seems as though there is really an effort being made in the modeling world to be more inclusive of women of all different sizes, shades, abilities, ages and backgrounds, but some people are not happy about it. There have been many negative comments and concerns about featuring plus-size models, claiming it is promoting obesity.
Is that true? And if so, what's the solution?
I’ve been hearing this argument quite often and have given it a lot of thought. Here’s what I think:
We need a more accurate representation of women in the modeling world. Plus size people do exist, so we must model them. After all, the average American woman is a size 16.
It is never OK to glorify being overweight, but neither is glorifying being severely underweight and promoting a lifestyle of malnutrition. There is damage to be had from any advertising that focuses explicitly on body size, skinny or fat, positive or negative, because by increasing the amount of thought consumers put into their appearance, they are more likely to get anxiety over their bodies regardless.
I think by using plus-size models, it is challenging the idea that in order to be beautiful, women must be skinny. That is simply not true. Using both bigger and skinnier models creates the perfect balance of reality, which is that every body type is different.
More importantly, by emphasizing that everyone comes in all different shapes and sizes, it is sending the message that everyone should be comfortable in their own skin and never be ashamed of what they look like.
Comment below what you think!