Designer Prabal Gurung Wants To Change Your Perception Of Beauty 

Prabal Gurung’s jewelrfy show was held in a salon at Paris’ Ritz Hotel during couture week's haute jewelry presentations. The jewelry designer did not come here to play around. His mission is to represent beauty on many different levels.

“The women who were our guests that night represented every ideal of beauty, in race, size, age — we had Diane Kruger, Ashley Graham, Gabrielle Union, Ming Xi, Hailee Steinfeld — and that’s the world I want to work in,”Gurung says. “I like the idea that, even if you don’t want to be political, you still can be visually active about how you change the perception of beauty. That’s always been the goal for my own brand, and that’s where I’m moving Tasaki as well.”

Gigi Hadid opened Gurung's Spring 2018 show his Cascade earrings in 18k white gold, diamonds and Akoya and South Sea pearls.

Photo taken from Hollywood Reporter

Photo taken from Hollywood Reporter

“When it comes to fine jewelry, it’s always presented [with] a strapless evening gown. But with Gigi, I wanted to offer an idea of how girls like to wear jewelry. As creative people, the best thing designers can do is offer options and not dictate,” says Gurung. 

Gurung traveled around the world studying jewelry and pearls in order to create his collection. Prabal wants to create ready to wear jewelry that women can wear every day to work and on a first date. Gurung designs are for the modern girl. As a huge fan of jewelry, I can appreciate designers who work on making their pieces versatile. From work to the club I need my jewelry to fit every occasion. Jewelry is the last piece you normally put on an outfit, and it can completely change your look. 

“I like the idea that a woman would wear any one of these with a white shirt and black pants and feel effortless and chic,” Prabal says.

The designer is already thinking about his fall ad campaign. He plans on going full throttle with his ideas of beauty inclusivity. We can't wait to see what he comes up with next.