The Ball Is In Her Court! Serena’s The New Face Of Bumble

Queen of the court, Serena Williams, becomes the face of the new Bumble ad campaign that supports women empowerment. “I would not be where I am today had I let the fear of making the first move hold me back,”  Serena Williams said. Serena entered a year-long relationship with Bumble, the app where women make the first move, the campaign will go alongside February’s SuperBowl. Williams signs up for the project to “empower women and end misogyny”

“Society has taught us as women to kind of sit back and not necessarily be the first one to speak up. We want to take that and flip the story,” Williams told Reuters. “We are letting people know we are not afraid… We no longer want to cower. We want to stand up.”

Photo taken from Fox Sports Asia

Photo taken from Fox Sports Asia

Serena is the Queen on and off the court. This campaign empowers women and it is really our year to make the first move.