Aerie Features Women With Health Issues And Disabilities In Latest Campaign
The lingerie brand released new images on their website this week that features women with a disabilities and medical conditions modeling various bralettes and apparel.
The campaign is called #AerieREAL and is aimed and promoting body positivity through the use of unretouched images. It features models of different racial backgrounds and in a variety of body types, however, models with disabilities and other medical conditions are new to Aerie’s ads and other brands in the industry.
“As a brand, Aerie has been a leader in empowering women and celebrating inclusivity and body positivity since our launch of #AerieREAL in 2014,” Jennifer Foyle, Aerie global brand president, said in a statement. “Our newest bra models are part of our brand’s ongoing commitment to show real, authentic and unretouched women, who are at the core of everything that we do.”
The campaign started when Aeries reached out to women around the world via social media and asked them to share videos of themselves explaining why they want to be a part of the “Aerie Bras Make You Feel Real Good” campaign. Almost 2,000 women responded and 57 ended up in the campaign.
“The women were selected because they represent the inclusive beauty that makes up the DNA of the brand, which is committed to empowering all customers to embrace and love their real selves,” Aerie said.
Aerie first announced its commitment to not using Photoshop on models on their website in January of 2014. Fittingly, the brand has since started calling models “role models.” Aerie has been receiving positive vibes on social media all week long for shedding positive light on women with disabilities.
Thank you Aerie for your inclusivity and efforts to diversify and represent women of all different backgrounds!