RiRi’s Fenty Puma Creeper Is Certifiably the Best Shoe of 2016
It’s true, everything Rihanna touches turns to hype!
Just when we thought Rihanna couldn’t accomplish any more this year, she managed to take home the coveted Shoe of the Year award at the 30th Footwear News’ Achievement Awards. The beautiful Barbadian pop star accepted this high honor for her Fenty Puma Creeper on Tuesday night, sporting a black and white pair of her creation as she graciously expressed her gratitude in a speech that hit social media moments later.
Her popular sneaker sold out the day of its launch and has accumulated a ton of global sales since its debut. It’s not hard to see why this elegant footwear is catching so much attention. We all know Rihanna is not into restrictive fashion—after all, she’s gone braless on the red carpet. Her prized Creepers are a perfect reflection of her admirable style—comfortable but with a statement.
The Fenty Puma Creeper appeals to both men and women, is comfortable enough for long walks, but also stylish enough to complete an Instagrammable OOTD. You can spot the trendy trainer from a mile away with its signature thick soles, making it a statement piece whether you are wearing a pair for a jog or for your daytime lunch date. This wearable luxury has the flexibility to be sporty or chic, making it all the more popular for its practicality.
Bringing Rihanna on board as women’s creative director was a great call for Puma, as Rihanna’s massive following has been buying the Creepers so much that they are constantly sold out. RiRi has been shamelessly modeling her creation everywhere and kicking up demand for it like the Bad Gal she is.
On her big night, she wore all black, complete with arm-length gloves, a baseball cap, and her beloved black and white Creepers. To highlight her hype shoes, she wore a stunning anklet, adding a contrast of shimmer to her sporty black ensemble.
This woman, her outfit, and her Creepers are straight fire.